Digipak Research.

From doing this i have learnt that i need to focus the colours and clothing whilst branding the artist and album. I will mainly use patterns or different effects within the overall advert and Digipak. i have also learnt that many different artists have a certain 'brand' to them such as Haim with their Casual-Grunge and relaxed vibe and Echosmith with their bright and contrasting colours with a more of a indie-pop vibe.